The Coast Highway Corridor Study is the City of Oceanside’s project that is proposing to redesign Coast Highway throughout the entire city. The city has a detailed website describing the project.
The seed for this project was a city-funded study in 2007-2009 (the Coast Highway Vision) that proposed to change Coast Highway from its historic use as a highway to one that de-emphasized automobile traffic.
History of Coast Highway
The city’s main north-south thoroughfare for its first 65 years was Hill Street, which predated the city’s incorporation in 1888.
Between 1913-1918 (accounts vary), Hill Street was paved and became part of the highway linking Los Angeles and San Diego. In 1926, the federal government created U.S. Highway 101 (from the Mexican border to Olympia, Wash.) as one of the first U.S. Highways. Hill Street became part of that highway.
In 1953, the state opened a new bypass to relieve traffic on Coast Highway in Oceanside and Carlsbad. This bypass later became part of Interstate 5.
In 1998, the City Council renamed Hill Street to be Coast Highway in recognition of its historic role.
Coast Highway Vision and Strategic Plan
In 2007, the City Council voted to initiate a master plan for redeveloping the area along Coast Highway, in what became known as the “Coast Highway Vision and Strategic Plan”. To develop the plan, in April 2008, it awarded a $260,000 contract to the Los Angeles office of Torti Gallas & Partners, a land use planning consulting firm.
The consultants and city staff held a series of meetings to share their ideas for changing Coast Highway, and then with various city board and commissions. In their final report the consultants summarized their conclusions:
The Coast Highway Vision Plan … is intended to serve as a blueprint for the revitalization and enhancement of the Coast Highway corridor. through a master design vision, a series of implementation strategies, and a set of design guidelines, the Plan fosters high-quality design and stimulates economic investment by defining the framework and goals for future development.
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Coast Highway, which runs north-south through Oceanside a few blocks east of the beach and the railroad tracks is currently used as a local auto-oriented corridor, as well as a pass-through arterial for traffic from Interstate 5. The Plan re-envisions the historic highway and its surroundings, based on Livable Communities and Smart Growth principles and transforms it into a pedestrian-friendly and transit-oriented place that attracts both visitors and residents.
In April 2009, the council voted 4-1 to endorse the consultants’ final report. Mayor Wood and Councilmembers Chavez, Lowery and Feller voted for the plan, while Councilmember Sanchez voted against it.
Coast Highway Corridor Study
Efforts to implement the Coast Highway Vision remained on hold for a number of years. However, in August 2013, the city awarded a multi-year contract for the “Coast Highway Corridor Study” with two consulting firms. From 2013 to 2016, the consultants and city state held a series of workshops with city residents, as well as meetings with a city-appointed Steering Committee.
In April 2016, the council voted 4-0 (Feller, Kern, Lowery and Sanchez yes; Wood absent) to commission an Environmental Impact Report on reducing Coast Highway from four lanes to two from the city’s northern to southern border. The EIR is due to be released in early 2017.